Weverse
Weverse — это южнокорейская цифровая платформа и мобильное приложение, созданное компанией Hybe Corporation. Сервис объединяет функции социальной сети, стримингового сервиса и интернет-магазина, предоставляя пространство для взаимодействия между артистами и их поклонниками. Платформа позволяет размещать мультимедийный контент, приобретать мерч, подписываться на эксклюзивные материалы и участвовать в онлайн-сообществах.
Weverse предлагает как бесплатный, так и платный контент, включая образовательные программы, развлекательные видео, сторис в стиле Instagram, а также прямую коммуникацию между знаменитостями и фанатами. Hybe Corporation использует платформу для официальных заявлений от имени своих артистов. Разработкой занимается дочерняя компания Weverse Company (ранее beNX). На 2023 год ежемесячная аудитория сервиса превышает 10 миллионов пользователей.
История создания[править | править код]
Инициатором проекта выступила Weverse Company — технологическое подразделение Hybe Corporation (ранее Big Hit Entertainment). Как пояснил бывший президент компании Со Усок, платформа задумывалась как альтернатива YouTube и Twitter, позволяющая кумирам K-pop устанавливать более тесный контакт с поклонниками.
Эксперт в области цифровых медиа Дженни Чжа (Infinitize) в интервью Billboard отметила, что ведущие K-pop-лейблы перешли от задач привлечения внимания к монетизации и контролю над контентом. Создание собственной платформы позволяет лейблам напрямую работать с фан-базой и продвигать новых артистов. В январе 2023 года сервис V Live, бывший основным конкурентом Weverse, прекратил работу.
Функционал и доступность[править | править код]
Платформа доступна через веб-сайт и мобильные приложения для Android (Google Play) и iOS (App Store). Также поддерживаются Smart TV (Samsung, LG), Android TV, Apple TV и Fire TV.
Weverse предоставляет:
- Эксклюзивный контент артистов
- Систему подписок и платных членств
- Магазин мерча (Weverse Shop)
- Закрытые сообщества для общения
- Архивные материалы неактивных групп (например, GFriend, NU'EST) без возможности редактирования
Артисты на платформе[править | править код]
Пионерами платформы стали:
- 11 июня 2019 — Tomorrow X Together
- 1 июля 2019 — BTS
- 1 августа 2019 — GFriend
К проекту присоединились:
- Артисты Hybe Labels (Seventeen, Enhypen)
- Группы YG Entertainment (Blackpink, Winner, Treasure) после инвестиций Hybe в YG Plus
- Международные исполнители Universal Music Group (Абрамс, Грэйси, Джереми Цукер)
- Японские артисты (XG, Юрина Хиратэ, AKB48, Yoasobi)
- Артисты SM Entertainment (с сентября 2023 года после соглашения между Hybe, SM и Kakao)
Организация концертов[править | править код]
Специальные мероприятия Weverse[править | править код]
| Дата | Название | Место | Организаторы | Аудитория | Участники |
|---|---|---|---|---|---|
| 31.12.2020 | Weverse: Новогодний концерт 2021 | Онлайн (Weverse) | Hybe, Weverse Company | ||
| 31.12.2021 | Weverse Con 2022: Новая эра | KINTEX (офлайн) Weverse/Venewlive (онлайн) | |||
| 15.10.2022 | BTS в Пусане | Стадион Азиады (офлайн) Weverse (онлайн) |
Hybe, Big Hit Music | 50 тыс. (офлайн) 49,07 млн (онлайн) | |
| 10-11.06.2023 | Weverse Con Festival 2023 | KSPO Dome (офлайн) Weverse (онлайн) |
Hybe, Weverse | ||
| 15-16.06.2024 | Weverse Con Festival 2024 | Inspire Resort (офлайн) Weverse (онлайн) |
22 тыс. (офлайн) 18 тыс. (онлайн) | ||
| 31.05-01.06.2025 | Weverse Con Festival 2025 | Inspire Resort (офлайн) Weverse (онлайн) |
Примечания[править | править код]
Ссылки[править | править код]
- https://www.teenvogue.com/story/bts-fans-donate-coronavirus-relief-big-hit-cancels-seoul-concerts|title=BTS
- https://web.archive.org/web/20200304072000/https://www.teenvogue.com/story/bts-fans-donate-coronavirus-relief-big-hit-cancels-seoul-concerts|archive-date=March
- https://en.weverse.co/about|title=WEVERSE
- http://www.billboard.com/articles/deep-dive/9332981/why-k-pop-content-creators-are-leaving-youtube-and-v-live
- https://web.archive.org/web/20200415000036/http://www.billboard.com/articles/deep-dive/9332981/why-k-pop-content-creators-are-leaving-youtube-and-v-live
- http://www.koreaherald.com/view.php?ud=20210131000171|title=Big
- https://web.archive.org/web/20210301024949/http://www.koreaherald.com/view.php?ud=20210131000171|archive-date=March
- https://www.bighitcorp.com/eng/|title=Big
- https://web.archive.org/web/20210315230808/https://www.bighitcorp.com/eng/|archive-date=March
- https://www.fastcompany.com/90457458/big-hit-entertainment-most-innovative-companies-2020|title=Millions
- https://web.archive.org/web/20200310155119/https://www.fastcompany.com/90457458/big-hit-entertainment-most-innovative-companies-2020|archive-date=March
- https://www.forbes.com/sites/jeffbenjamin/2020/03/22/learn-korean-with-bts-announcement-launch-weverse/|title='Learn
- https://web.archive.org/web/20200323002135/https://www.forbes.com/sites/jeffbenjamin/2020/03/22/learn-korean-with-bts-announcement-launch-weverse/|archive-date=March
- https://www.fastcompany.com/90457855/music-most-innovative-companies-2020|title=The
- https://web.archive.org/web/20210305125229/https://www.fastcompany.com/90457855/music-most-innovative-companies-2020|archive-date=March
- http://www.xportsnews.com/?ac=article_view&entry_id=1382865|website=X
- https://web.archive.org/web/20210804180729/https://www.xportsnews.com/?ac=article_view&entry_id=1382865|archive-date=2021-08-04|script-title=ko:빅히트·네이버
- https://www.vlive.tv/notice|title=Notice|website=www.vlive.tv|access-date=2024-04-14}}
- http://www.billboard.com/articles/news/bts/8550165/big-hit-entertainment-bts-major-profits-plans
- https://web.archive.org/web/20200314023924/https://www.billboard.com/articles/news/bts/8550165/big-hit-entertainment-bts-major-profits-plans
- https://shop.weverse.io/en/notices/5588|title=Weverse
- https://archive.today/20240605163300/https://shop.weverse.io/en/notices/5588|archive-date=June
- [Notice https://weverse.io/notice/15837|title=[Notice
- https://archive.today/20240605171450/https://weverse.io/notice/15837|archive-date=June
- https://www.elitedaily.com/p/what-is-weverse-bts-txts-new-official-fan-community-app-is-a-game-changer-18160828|title=What
- https://web.archive.org/web/20200326053503/https://www.elitedaily.com/p/what-is-weverse-bts-txts-new-official-fan-community-app-is-a-game-changer-18160828|archive-date=March
- https://www.newsen.com/news_view.php?uid=201907290916410410|title=빅히트
- https://web.archive.org/web/20200617165353/https://www.newsen.com/news_view.php?uid=201907290916410410|archive-date=June
- http://isplus.live.joins.com/news/article/article.asp?total_id=23866793|title='빅히트
- https://web.archive.org/web/20210212033957/http://isplus.live.joins.com/news/article/article.asp?total_id=23866793|archive-date=February
- https://www.weverse.io/gfriend/feed/1664065213278290|title=Weverse
- https://web.archive.org/web/20210709182351/https://www.weverse.io/gfriend/feed/1664065213278290|archive-date=July
- https://shop.weverse.io/en/notices/5682|title=How
- https://archive.today/20240605170021/https://shop.weverse.io/en/notices/5682|archive-date=June
- https://koreajoongangdaily.joins.com/2019/07/01/etc/BTS-community-opens-on-Weverse/3064961.html|title=BTS
- https://web.archive.org/web/20210819225223/https://koreajoongangdaily.joins.com/2019/07/01/etc/BTS-community-opens-on-Weverse/3064961.html|archive-date=August
- https://www.g-enews.com/article/Distribution/2019/07/20190730171654806369d76442fa_1|title=비엔엑스,
- [브레이크뉴스 https://www.breaknews.com/882383|title=[브레이크뉴스
- https://web.archive.org/web/20230209141742/https://www.breaknews.com/882383|archive-date=February
- https://www.forbes.com/sites/jeffbenjamin/2020/10/04/meet-enhypen-belift-labs-new-k-pop-boy-band-shares-goals--what-you-didnt-see-on-tv/|title=Meet
- https://web.archive.org/web/20201005053022/https://www.forbes.com/sites/jeffbenjamin/2020/10/04/meet-enhypen-belift-labs-new-k-pop-boy-band-shares-goals--what-you-didnt-see-on-tv/|archive-date=October
- https://entertain.naver.com/read?oid=108&aid=0002971850|title=블랙핑크,
- https://web.archive.org/web/20210714021045/https://entertain.naver.com/read?oid=108&aid=0002971850|archive-date=July
- https://n.news.naver.com/entertain/article/119/0002538993|title=완전체
- https://web.archive.org/web/20211028103716/https://n.news.naver.com/entertain/article/119/0002538993|archive-date=October
- https://n.news.naver.com/entertain/article/109/0004376846|title=YG
- https://web.archive.org/web/20210328232127/https://n.news.naver.com/entertain/article/109/0004376846|archive-date=March
- https://variety.com/2021/biz/asia/bts-agency-big-hit-entertainment-invest-in-yg-1234893216/
- https://web.archive.org/web/20210127115651/https://variety.com/2021/biz/asia/bts-agency-big-hit-entertainment-invest-in-yg-1234893216/
- http://isplus.live.joins.com/news/article/article.asp?Total_Id=23943160|title=뉴
- https://web.archive.org/web/20210127231245/http://isplus.live.joins.com/news/article/article.asp?Total_Id=23943160|archive-date=January
- http://isplus.live.joins.com/news/article/article.asp?total_id=23991759|title=미국
- https://archive.today/20210318051732/http://isplus.live.joins.com/news/article/article.asp?total_id=23991759|archive-date=March
- https://n.news.naver.com/entertain/article/311/0001288985|title=美
- https://web.archive.org/web/20210421112800/https://n.news.naver.com/entertain/article/311/0001288985|archive-date=April
- https://www.hollywoodreporter.com/news/universal-music-group-and-big-hit-records-partnering-to-debut-new-boy-group
- https://web.archive.org/web/20210218000745/https://www.hollywoodreporter.com/news/universal-music-group-and-big-hit-records-partnering-to-debut-new-boy-group
- https://www.topstarnews.net/news/articleView.html?idxno=15387932|title=엑소→에스파,
- https://www.billboard.com/pro/nct-127-aespa-sm-entertainment-acts-joining-hybe-weverse/
- https://realsound.jp/2022/03/post-987384.html|title=XG、コミュニティープラットフォーム『Weverse』に参加
- https://web.archive.org/web/20220314135643/https://realsound.jp/2022/03/post-987384.html|archive-date=March
- https://koreajoongangdaily.joins.com/2022/12/21/entertainment/kpop/naeco-hybe-japan-yurina-hirate/20221221180445041.html|title=HYBE
- https://web.archive.org/web/20221221121942/https://koreajoongangdaily.joins.com/2022/12/21/entertainment/kpop/naeco-hybe-japan-yurina-hirate/20221221180445041.html|archive-date=December
- https://koreajoongangdaily.joins.com/2023/04/25/entertainment/kpop/Korea-Kpop-Jpop/20230425142706452.html|title=Japanese
- https://web.archive.org/web/20230425074102/https://koreajoongangdaily.joins.com/2023/04/25/entertainment/kpop/Korea-Kpop-Jpop/20230425142706452.html|archive-date=April
- https://news.kstyle.com/article.ksn?articleNo=2238616|work=Kstyle|date=April
- https://www.billboard.com/articles/news/international/9505818/bts-new-years-eve-big-hit-labels-2021-halsey-lauv-steve-aoki
- https://web.archive.org/web/20201230234442/https://www.billboard.com/articles/news/international/9505818/bts-new-years-eve-big-hit-labels-2021-halsey-lauv-steve-aoki/
- https://www.nme.com/news/music/seventeen-txt-justin-bieber-formis-9-enhypen-weverse-con-2022-line-up-hybe-3112781|title=SEVENTEEN,
- https://web.archive.org/web/20211207092548/https://www.nme.com/news/music/seventeen-txt-justin-bieber-formis-9-enhypen-weverse-con-2022-line-up-hybe-3112781|archive-date=December
- https://larepublica.pe/cultura-asiatica/2021/12/27/weverse-con-2022-precios-horarios-como-ver-a-justin-bieber-txt-seventeen-y-mas-en-concierto-online/|title=Weverse
- https://archive.today/20211228060520/https://larepublica.pe/cultura-asiatica/2021/12/27/weverse-con-2022-precios-horarios-como-ver-a-justin-bieber-txt-seventeen-y-mas-en-concierto-online/|archive-date=December
- https://n.news.naver.com/entertain/article/109/0004720245
- https://web.archive.org/web/20221030114838/https://n.news.naver.com/entertain/article/109/0004720245
- https://www.koreaherald.com/view.php?ud=20230612000502
- https://www.nme.com/en_asia/news/music/2024-weverse-con-festival-line-up-boynextdoor-fromis_9-tws-tickets-more-3600439
- https://mb.com.ph/2024/6/17/weverse-con-festival-wraps-up-with-22-000-attendees-day-2-featured-enhypen-seventeen
- https://www.nme.com/news/music/2025-weverse-con-festival-line-up-tws-p1harmony-fifty-fifty-tickets-more-3845524
- https://www.teenvogue.com/story/bts-fans-donate-coronavirus-relief-big-hit-cancels-seoul-concerts
- https://en.weverse.co/about
- http://www.koreaherald.com/view.php?ud=20210131000171
- https://www.bighitcorp.com/eng/
- https://www.fastcompany.com/90457458/big-hit-entertainment-most-innovative-companies-2020
- https://www.forbes.com/sites/jeffbenjamin/2020/03/22/learn-korean-with-bts-announcement-launch-weverse/
- https://www.fastcompany.com/90457855/music-most-innovative-companies-2020
- http://www.xportsnews.com/?ac=article_view&entry_id=1382865
- https://www.vlive.tv/notice
- https://shop.weverse.io/en/notices/5588
- https://weverse.io/notice/15837
- https://www.elitedaily.com/p/what-is-weverse-bts-txts-new-official-fan-community-app-is-a-game-changer-18160828
- https://www.newsen.com/news_view.php?uid=201907290916410410
- http://isplus.live.joins.com/news/article/article.asp?total_id=23866793
- https://www.weverse.io/gfriend/feed/1664065213278290
- https://shop.weverse.io/en/notices/5682
- https://koreajoongangdaily.joins.com/2019/07/01/etc/BTS-community-opens-on-Weverse/3064961.html
- https://www.g-enews.com/article/Distribution/2019/07/20190730171654806369d76442fa_1
- https://www.breaknews.com/882383
- https://www.forbes.com/sites/jeffbenjamin/2020/10/04/meet-enhypen-belift-labs-new-k-pop-boy-band-shares-goals--what-you-didnt-see-on-tv/
- https://entertain.naver.com/read?oid=108&aid=0002971850
- https://n.news.naver.com/entertain/article/119/0002538993
- https://n.news.naver.com/entertain/article/109/0004376846
- http://isplus.live.joins.com/news/article/article.asp?Total_Id=23943160
- http://isplus.live.joins.com/news/article/article.asp?total_id=23991759
- https://n.news.naver.com/entertain/article/311/0001288985
- https://www.topstarnews.net/news/articleView.html?idxno=15387932
- https://realsound.jp/2022/03/post-987384.html
- https://koreajoongangdaily.joins.com/2022/12/21/entertainment/kpop/naeco-hybe-japan-yurina-hirate/20221221180445041.html
- https://koreajoongangdaily.joins.com/2023/04/25/entertainment/kpop/Korea-Kpop-Jpop/20230425142706452.html
- https://news.kstyle.com/article.ksn?articleNo=2238616
- https://www.nme.com/news/music/seventeen-txt-justin-bieber-formis-9-enhypen-weverse-con-2022-line-up-hybe-3112781
- https://larepublica.pe/cultura-asiatica/2021/12/27/weverse-con-2022-precios-horarios-como-ver-a-justin-bieber-txt-seventeen-y-mas-en-concierto-online/